Social Media for NGOs

Social media platforms have graduated from ‘fad’ status and are here to stay. Organisations across the globe are beginning to recognise them as being integral to business strategy. Whether for marketing, stakeholder-relationship management or community-building purposes, these powerful tools can provide new, easy-to-use and accessible ways of amplifying objectives and maximising returns on investment.

In the non-profit sector where the scarcities of time, money and resources are always playing catch-up to our inspirational strategies, social media platforms can be really helpful tools. These free digital spaces can assist us with connecting, networking, researching and fundraising. It’s time that we began to engage with them!

The Introduction to Social Media for NGOs was a one-day training workshop held on 6 April, which provided participants with a contextual background to social media tools such as blogs and microblogs, wikis and multimedia sharing sites. Relevant case studies were shared to illustrate how these tools have been successfully incorporated into organisational practice - from initiatives as diverse as political campaigns to social entrepreneurship. The workshop also provided a ‘playroom’ space where non-profit practitioners had the chance to experiment and come to grips with the tools in practical sessions.

The aim of the course was for participants to come to grips with the purpose of social media tools, with an understanding of how they can be incorporated into an organisation’s strategy.

If you’re interested in attending an Introduction to Social Media for Ngos course, please contact Rosanne for more information: or (011) 327 3155

Training by The African Commons Project, in partnership with: